Success Case

Mobile Marketing Platform Showcase

Success Cases:

CHT mCool Service Plan
• Targeted at Youth audience.
• Service Period:Oct 2007 up to now

CHT mPro Service Plan
• Targeted at Business audience
• Service Period:Jul 2008 up to now

Chunghwa Telecom Print Ad

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Chunghwa Telecom Print Ad

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Chunghwa Telecom, mCool Overview
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Chunghwa Telecom TV ad
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Platform Support:
• Java, Symbian, Windows, Linux
Memory:
• Exe file size: 300 kb, Heap memory: 500 kb
Features:
• On-Device Portals (ODPs) customized with customer's desired look and feel.
• Mobile Portals can offer games, culture, fashion, event marketing or seasonal promotions.
• Client is dynamically updated by the server with highlighted online services (e.g. WAP, RSS, advertising message delivery and more.)
Other Highlights:
• Increase customer loyalty, raises Average Revenue Per User (ARPU) and differentiates handset offerings.